Founded in Santa Clara, California by the dynamic duo of Roni Nisnisan and Tyra Pham, Smax is backed by a combined 6 years of vaping experience between its two creators. Roni serves as supreme e-juice chef with his many years of bio lab and juice crafting experience, with Tyra handling the branding, design, and marketing.
It all started with Roni and Tyra’s desire to improve upon some specific flavor profiles that were favorites among them. Certain flavors had already been created by other e-liquid makers, but they both felt they were not “perfect”, and could be vastly improved. Not only that, but they wanted them to be made for dripping. Not just in the traditional high VG, low nicotine strength sense, though. The packaging itself is a much more convenient bottle for dripping than the traditional bottle with a dropper top. One squirt and you’re good to go, with no spills!
After a few months of testing, trial, and error, SMACK was born (notice we didn’t say Smax), with five diverse, perfected flavors designed with drippers in mind. Shortly after its creation, they decided it might be best to change the name so it didn’t share the same name as the street slang for heroin. We at Giant Vapes agree with that decision.